ON THE TRACES OF CRAFTSMANSHIP

An Eye on Tuscany’s next Generation of Artisans.

 

PROJECT Cultural Programm, Florence, Italy
CLIENT A. Lange & Söhne
SERVICES Content Strategy, Curation, Artist Management

Watchmaker A. Lange & Söhne invited international journalists to Florence to take a step beyond timekeeping. As part of the event, a cultural program was offered to explore the inherent relationship of craft and heritage through the eyes of contemporary artistic and artisanal agents. 

CULTURAL TOURS
11 individual tours tailored to the participants field of interest offer in-depth and intimate encounters with selected individuals representing both, new artisanal activities, and traditional production sites which managed to reinvent themselves without losing their roots. Topics were ranging from art, design, architecture, textile, sculpture, restoration, alchemy, photography to gastronomy. The program aims to investigate the core qualities and topics of artistic and artisanal production and how they impact our idea of contemporaneity.

Photography: Courtesy of A .Lange & Söhne; Credits: Birgitte Brondsted, Marina Denisova

APPROACH
The general thinking about Florence, the trends in how it is written about, talked about, and photographed, contribute to a rigid use of and interaction with the city. To look at a city’s heritage from a bottom up perspective, one way is to engage with artistic views that challenge our usual perception. 

CONTEMPORANEITY, CRAFT & HERITAGE    Any artistic production has always been contemporary, to think of it in the specific period it was created. The significance of time and space are kept in formalities and references, some more evident, some less. Focussing on these aspects, the program aims to portray the transition of artisan production to the 21th century, between reinvention and preservation.

CONTEMPORANEITY, CRAFT & HERITAGE

Any artistic production has always been contemporary, to think of it in the specific period it was created. The significance of time and space are kept in formalities and references, some more evident, some less. Focussing on these aspects, the program aims to portray the transition of artisan production to the 21th century, between reinvention and preservation.

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CREDITS
Super Duper Hats, Art Comes First, Natalia Criado, Duccio Maria Gambi, Numeroventi, Tuscan Art Industry (TAI), Alessandra Tempesti, Base Progetti, Regan Wheat, Paolo Parisi, Aquaflor, Matteo Gambi, Antico Setificio Fiorentina, La Serra MK Atelier, Saskia Wittmer, Officine Nora, Liverano&Liverano, Il Bisonte, Laura Anastasio, Studio Lorenzo Conti, Galleria Romanelli, ++Studio, Giovanni Ozzola, Craafts, Fondazione Lisio, Giardino Torrigiani. 

SPECIAL THANKS
Anna Rose, Arianna Moroder, Piero Bongiorno, Christiane Andres, Matteo Gioli, Shaka Maidoh, Sam Lambert, Fabio Ciaravello, Vincenzo Fiore, Martino di Napoli Rampolla, Simone Guaita, Raffaelo C. Romanelli, Lorenzo Conti, Elif Malkoclar, Antonio Liverano, Renzo Ruggi, Margherita de Martino Norante, Margherita Pandolfini, Karl Jorns, Dottore Antonio Artese.